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Find Your Purpose in Your 20s: How "Start With Why" Can Transform Your Life

Meta Description:
Discover how to find your true purpose in your 20s using the Start With Why method—build long-term success from deeper motivation.

In your twenties, it's common to feel lost about your future. You're expected to chase success, but what if you don’t know what that truly means? This article offers a refreshing take inspired by the "Start With Why" philosophy—guiding you to align your career or business with genuine purpose, not just profit.

Understanding the Power of "Start With Why"

Popularized by author Simon Sinek, the concept of “Start With Why” centers around a simple model called The Golden Circle—a framework that explains how great leaders inspire action:

• Why – The reason behind what you do

• How – The unique approach you take

• What – The product, service, or result you offer

While most people know what they do and how they do it, very few can clearly articulate their "Why." That’s what separates successful visionaries from the rest.

Why Most People Don’t Know Their “Why”

In developing countries, many young adults grow up prioritizing income over intention. The main driver becomes "making money" rather than understanding why their work matters. But money is a by-product, not a purpose.

"Purpose is not the result. It’s the cause." — Simon Sinek

The Apple Example: Why It Still Resonates

Apple is often cited as the ultimate "Start With Why" case study. Their message isn’t just about selling technology—it’s about thinking differently, challenging norms, and standing for innovation.

But in some markets like Indonesia, customers may buy Apple for prestige rather than ideology. Still, the underlying "Why" is what fuels brand loyalty at its core.

Can Everyone Really Start With "Why"?

Not necessarily. For many, especially those starting from zero, it’s more realistic to begin with “What”—what you're capable of doing or offering right now. Your “Why” may surface as you explore, fail, and learn through action.

Practical Steps to Uncover Your Purpose:

• Try different paths before settling on one
• Observe which activities give you energy—not just income
• Reflect regularly and write down your motivations
• Realize that your "Why" may evolve over time

Beware the Illusion of Progress

Consuming too many self-help books without action can create a false sense of growth. Knowing your “Why” intellectually is not enough—it must be discovered through consistent doing.

Final Thoughts

Finding your “Why” is not a one-time event—it’s a journey. Especially in your 20s, it’s okay to start with "What you can do now" and refine your "Why" as you gain more experience.

What matters most is taking action. Purpose follows persistence.

Want to go deeper? Share your current struggles or breakthroughs in the comment section. Let’s grow together as purpose-driven creators!

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Reference:
Video: How to Build Wealth Through Passion in Your 20s
Speaker: Agusleo Halim
Watch the full video: https://www.youtube.com/watch?v=L8_z5StIzE4

Also read: How to Build Wealth from Minimum Wage

Explore more insights at: Simon Sinek's Official Website